Since last September 10, every user who buys an iPhone, iPad, Apple TV or Mac has at their disposal one year free of Apple's video streaming service. Apple offers us 90 days to take advantage of this promotion, after which, we will be forced to go through the box.
Despite being free, it seems that even so, lUsers are interested in Apple TV +. According to Toni Sacconaghi, an analyst at Bernstein, Apple's video streaming service has about 10 million subscribers, a very small percentage compared to the number of devices it has sold.
When Apple reported the company's financial results for the last quarter of 2019, no mention was made about the number of subscribers. Tim Cook simply stated that "Apple TV + is off to a strong start."
According to Toni, after analyzing the financial results, he claims less than 10% of users who have bought a new device that includes the promotion they have taken advantage of the offer. Apple has had to reflect the cost of offering for free in financial results.
After talking to some company executives, he was able to find out that Apple only included $ 60 million to cover it, while estimates indicate that Apple sold more than 90 million devices. But there is more.
Ampere Analytics conducted a survey among users of Apple products and fixed the number of Apple TV + subscribers at 33,6 million. Parrot Analytics claims that the iPhone maker included 6 of his series among the 10 most popular in the last quarter of 2019.
Toni claims that it may Apple is not interested in promoting this service enough among its clients so as not to have to reflect suddenly in its financial results in impact that would reflect the cost of 90 million users. It is also likely that people are not interested due to the limited catalog with which it reached the market on November 1, a catalog that has been gradually expanding.
