As has been customary for a few years, the Cupertino company celebrates the arrival of christmas and the holidays with a typical announcement for these dates. Year after year the company is striving to improve all the products and logically in this announcement one of them is the protagonist: the iPad.
And it is that during all this time the company is making efforts to place an iPad in every house and little by little he is getting it. It should be remembered that this is one of the best devices that Apple has in its catalog.
But we are going to leave the product as such and we are going to see the video to celebrate the holidays. Here's this year's full announcement from Apple:
As every year, emotion is the main virtue of the ad and it will surely make you think about all those people you love who are no longer there. We can say that we are facing one of the most emotional and moving announcements that Apple has launched in a long time, we are sure that TheSurprise will get you excited.
TBWA \ Media Arts Lab has been responsible for the production of the advertisement and all this under the direction of mark molloy. It is curious that the girls who appear in the ad are actually sisters and the rest are actors. Some media claim that the video shown at the end of the ad on the iPad had not been seen by the actors of the shoot until the moment of the final scene, so they managed to carry that emotion directly without having to force it.