Last week, Apple launched the machinery of the HomePod, not only announcing the official launch dates along with the reservation period, but also, it has also launched software updates to be able to manage the device, such as the case of the latest version of iTunes, which after the last update released last week, already it is compatible with the HomePod.
But also, the guys from Cupertino, have put in place the necessary commercial machinery so that everyone knows, that their smart speaker, or whatever they want to call it since does not reach the market to compete with the Amazon Echo and the Google Home, is now available in the market to take on Sonos, Bang & Olufsen and Bose one on one. To do this, he has just published the first 4 ads on his YouTube account.
These first four announcements, Titled: Beat, Bass, Distortion and Equalizer, have a duration of 15 seconds each and all of them show us the word HomePod with different graphic interpretations of sound such as wave effects, spectra ... all accompanied by the songs All Night by Big Boi, DNA by Kendrick Lamar (whose music already has previously used Apple in other commercials), Holy Water by Hembree and Ain't by Lizo.
These ads they do not show us at any time the qualities that the HomePod offers us. It also doesn't show us much about the design, so we can only settle for enjoying the effects of the HomePod lyrics, which move to the beat of the songs. Some of our colleagues, like probably many of you, surely have already made use of your contacts in the United Kingdom, to be able to get hold of this second speaker that Apple puts on the market before anyone else, since the first model it launched it was tied to the iPod and had very little market success.