We have recently seen a sketch or storyboard made up of images, which would ultimately be the origin of the announcement of the 1984 Macintosh. This ad aired at the Super Bowl halftime and did not leave almost any viewer indifferent.
This set of images are made by a team of Hank hinton, which at that time was responsible for advertising the firm hired by Apple for the launch of the Macintosh. This company was known as TBWA \ Chiat \ Day. As expected, it was not easy to find a concept that could satisfy and surprise the concerns of Apple co-founder Steve Jobs.
The brand's advertising manager, Jay chiat, rejected most of the advertising concepts that came to them, according to an interview he gave to Business Insider. He finally found a message that was liked by both the co-founder Jobs, and the CEO at that time of Apple, John Sculley. The idea seemed to enchant them both. In the words of Sculley, Steve Jobs himself exclaimed after the presentation of the ad:
Ohhh !! this is amazing
After confirmation by the top leaders of Apple, the audiovisual part took over. The final announcement featured the creator of "Alien" and "Blade Runner" Ridley Scott. The ad company didn't want to waste any effort after the deal with Apple. The message that is observed in the commercial, is put on the table the vision, in the decade of the 80, that the computers would always be too big, complex and expensive, for the average user. This message appears when the Apple II it had been on the market for several years.
Finally this Mac was the first Mac aimed at the general public, with a graphical interface and mouse, despite its high price for that time of $ 1.995. For the Super Bowl ad, he had to invest just over $ 1.5 million in a single ad.
