Weeks ago we announced on this page the interview that Eddy Cue would give at the SXSW Audiovisual Content Conference, that is celebrated these days. Eddy Cue is the head of iTunes content at Apple and therefore a renowned guest at this conference.
Cue sat down with Dylan Byers, a CNN journalist to talk about different media, entertainment from Apple's point of view and an overview of it. Hours before we had known the Apple's acquisition of the Texture Magazine subscription service, which will be integrated into Apple News.
Breaking news aside, Eddy Cue talked about original Apple content. Made known that the company is fully ready and prepared to offer original content, in the same way that the rest of audiovisual companies are doing. However, lThe company's claim is not the acquisition of companies like Netflix or Disney. The focus should be on quality and not quantity. Apple should focus on "one great story." In the interview he made fun of the technology that is nothing more than a "surprise" for users.
The work done for more than two years, with the hiring of executives from Sony, such as Zack Van Amburg and Jamie Erlicht, is beginning to pay off. The goal of your hiring is to hire someone "who knew the business, but was also willing to think differently". The two Apple executives have closed agreements with more than 10 television programs, with relevant actors, producers and directors. The team is made up of just over 40 people hired in the last two years.
For Apple, this new line of business forces it to make considerable outlays. According to Cue:
We are making big investments, although money is not a problem.
On the other hand, Eddy Cue was asked about Apple's momentum in the sports area. It intends that the monitoring of a sporting event brings with it a greater interaction. Users would receive notifications about game statistics and relevant or curious information of the moment.
