The opening of Apple stores is at the time of greatest growth. 2106 has been one of the years with the largest openings of the Apple Store. But the year 2017 is not lagging behind, the strategy in recent months has been to open stores in markets with little representation in terms of the number of Apple stores. Thus, last fall they opened the first store in Mexico and are now announcing the third. This time the new location is San Luis Potosí, where today you can see the logo of the bitten apple with the following message: "Coming soon"
The specific location will be the Shopping Center, El Dorado. It is one of the main shopping centers in the region, with a new structure, mainly outdoors and at various heights. The Apple Store has a large store reserved in the central part of the shopping complex. Apple has not yet confirmed on its website the opening of this new establishment. Apparently he is immersed in the hiring of staff for the construction and fitting out of the store.
Apple made the decision to open stores in Mexico in the month of June 2016. In addition, just a month ago, we learned about the opening of the second store of the brand in the country, in the Antara Fashion Hall shopping center, store that is still under construction.
It is a new place, where no brand has been located before. It is because of that its measurements are unknown and it is difficult to know what format the store will have once it is available for opening. Apple's commitment to physical stores is a fact. During the last months we have known the interest of the company in countries of South America, such as Brazil and Argentina. In addition, it has a plan in place to remodel the Apple Store, which has more years behind it.