If there is one thing that companies must be clear about in the times in which we live, it is that what makes some different from others is the amount of resources that are allocated to the research and development department of the same. Companies such as Samsung, Google, Microsoft or Apple allocate many millions of dollars to this, but the one that obtains the best results with the least investment is the company with the bitten apple.
All companies that want to gain a foothold in consumer technology know that they have to be up-to-date when it comes to new technologies, especially when competing companies They do not stop investigating to be the first to have this or that thing available before the others.
Proof of this are the multiple patents that these companies continually carry out as they carry out these studies. Know that they must patent the ideas that perhaps in the future will become a final product that will make them give the bell.
Now, according to some studies that have been carried out, it has been found that Apple is the one that despite allocating less means to the R+D It is the one that has best known how to implement and use that investment to generate income. We talk about what Apple would have invested in the current fiscal year about 8.000 million dollars that represent 3,5 percent of its total income. On the contrary, companies like Facebook have invested a total of 2.100 million dollars that represent 21 percent of their income.
All this is true and if we were to analyze more data we would see that those of Cupertino, in effect, are the ones that less money has been allocated to R&D. However, if we analyze a little more the situation and ways of working of Apple we discover where the "trick" is.
Apple does not stop growing in the number of sales, especially the iPhone and that is why every time a new product is launched we are talking about millionaire investments by Apple in the purchase of components that are designed and manufactured by other companies and This is where Apple saves on R&D since These companies are the ones that allocate the greatest amounts to research in order to be able to win the millionaire contract of being the suppliers of these components.