December is the month in which you have to take stock, not only personally, but also at work, and many companies are dedicated to making summaries showing which has been the most viewed video, the best film, the best song … And of course, also the best advertisement. According to the Adweek publication, Apple has placed three of its ads in the best of 2018.
Adweek has published its annual list where it shows us what they are the 25 best ads of this year that have appeared in all the media. The three ads that have managed to enter this list are Spike Jonze's HomePod, the animation he recently published to celebrate Christmas and the iPhone X, the one that showed us, in a humorous tone, how well the technology works Face ID.
The best positioned ad in this classification, second place, is for "Welcome Home," a HomePod ad directed by Spike Jonze and starring singer FKA Twigs.
El ninth place we found «Share your gifts», Apple's Christmas ad for this year and that mixes CGI characters with miniature backgrounds. This ad does not show any specific product and is intended to offer a sentimental attachment to the Apple brand.
The third ad is "Unlock", it showed us a teenager unlocked everything around you, thanks to Apple's Face ID technology.
Not all the ads that are part of this classification are in video format. The best ad of 2018 has been for Nike by «Believe in Something. Even If It Means Sacrificing Everything ». If you want to see which are the best of 2018 in the United States of this agency, you just have to go through this link.
