This has been Apple's financial results for the third quarter

Tim Cook invests in China

Many are the followers and investors of Apple who were waiting for this moment, moment in which the company of the bitten apple has had no choice but to accept that its results have fallen and a lot. We talk about how we have less income on all Apple fronts less in the world of iPad and Internet services, more specifically iTunes and the App Store. 

We would then be talking about a situation that Apple experts will have to analyze very well to see what they are doing wrong so that the sales of all their products have fallen nearly fifteen percent.

Apple has already presented its financial results for the third quarter and they have not been any good. Even more so when in just over a month the arrival of a new iPhone is expected, which the best analysts predict will not solve Apple's sales problem. But so that you better understand why the offices in Cupertino must be scrambled, we are going to present some figures.

As we have told you, the only fronts that grow are those of the iPad due to the sales of the iPad Pro, either in its 12,9 version or in its 9,7 version, being logical because the price of the same is much higher to what we could have with the iPad Air 2, and in the field of online services especially through the iTunes store and the application store.

The general result of this quarter has fallen an overwhelming fifteen percent compared to the previous one and that is why we tell you that at Apple they have to be rolling heads for days. They have gone on to have an income of 42400 billion dollars. In the world of the iPhone we can tell you that they have had a decrease in sales ranging from 47 million units in the previous quarter to 40.4 million in this one. 

As for the Apple TV and the Apple Watch, they have had a 16% decrease in their sales and as for the sales in their "star" country, China, they have had a fall of almost 33 percent. In short, results that were to be expected and that is that Apple has to change its market strategy since users like me no longer change our products every year because the little innovation does not justify it.


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