Tim Cook said Apple is aggressively investing in Macs

Tim-cook

Without a doubt, before statements by an official CEO like these, little or nothing we can say the rest, but it is true that Mac users have been affected in some way these years by the way the apple company acts with a product that has given it a lot throughout history. We must not forget Apple's past and especially its beginnings, but it is evident - and the figures show it - that today's Macs are less important to Apple than in its beginnings, in part because of the iPhone or iPad that allow many more things to the user without the need for a Mac.

On the other hand, the most affected sector according to our way of seeing is the professional, who little by little has seen how Apple's Macs and more specifically the Mac Pro, stopped updating its components for too long but all this may change if Apple bets heavily again on the Mac range.

The Mac range actually survives on its own merits and it is true that the very endurance of computers when we talk about use added to the good quality of the materials, make the user change less from Mac than before, but this cannot be an excuse for Apple that has to put the meat in the rotisserie to increase those figures that are not really bad, but could be much better.

Apple's CEO himself says that Macs have generated in the last four quarters just over 25 billion dollars for the company and this is something that they cannot help but enhance and try to improve. What if it is true that the launch of the new MacBook Pro with Touch Bar and Apple's latest movements with the Mac have not been all bad, but it is true that a company like Apple is always asked for more and in this case We are looking forward to seeing what Apple can offer us this year.


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