If they asked you to describe Apple CEO Tim Cook with a couple of adjectives, surely one of them would be engaged. Committed to causes that need the powerful and famous to succeed. The Minneapolis case, the death of a young man of color at the hands of a police officer, has caused serious disturbances in the streets. The same ones that have forced Apple to close some of its Apple Store. However, this is the least for a company that does not depend on money to continue. Cook has become involved in this issue of racial violence against George Floyd, sending a memo to your staff in which new donations and more commitment are announced.
Tim Cook announces new donations but above all asks for more empathy
When Tim Cook, CEO of Apple pours his personal opinion on a certain topic, we all know that who does it is not just any person. He is nothing more and nothing less than the head of one of the most powerful companies in the world. Therefore, when you talk about anything that is not Apple, iPhone or One More Thing, we have to be vigilant, because it is not usual.
Cook has stood out for being an altruistic person that always stands on the side of the most harmed, tending a pulse to Donald Trump himself. It has done so in defense of the interests of the LGBTBY collective and now it does so in relation to George Floyd's death at the hands of a police officer. Everything indicates that the death occurred after the officer exceeded his duties and they allege that the main reason is the entrenched racism that prevails in American society.
For this reason, street riots are taking place (which are being exceeded) in defense of honor and the request for justice in the face of this death. Many celebrities and personalities have shown their respect to the family of the murdered and Tim Cook goes a step further. He has written a memorandum to the Apple staff in this regard. the same begins by acknowledging the strength of feelings that have led to widespread protests in the United States, and the inequalities that persist ...
Memorandum full of sentiment and solutions to the death of George Floyd
Right now, there is pain deeply etched in the soul of our nation and in millions of hearts. To unite, we must stand up for each other and acknowledge the fear, pain, and outrage that are properly provoked by the senseless murder of George Floyd and a much longer history of racism.
That painful past is still present today, not just in the form of violence, but in the daily experience of deep-seated discrimination. We see it in our criminal justice system, in the disproportionate number of illnesses in communities of color, in inequalities in the neighborhood services and education our children receive. While our laws have changed, the reality is that their protections are not yet universally applied.
Today, Apple is making donations to various groups, including the Fair Justice Initiative, a non-profit organization committed to challenging racial injustice, ending mass incarceration, and protecting the human rights of the most vulnerable people in American society. For the month of June, employee donations will all double and will be made through Benevity.
This is a time when many people may wish for nothing more than a return to normalcy, or a status quo that is only comfortable if we avoid our gaze of injustice. As difficult as it may be to admit, that desire is itself a sign of privilege. George Floyd's death is shocking and tragic proof that we must aim beyond a "normal" future and build one that lives up to the highest ideals of equality and justice.
In the words of Martin Luther King, “Every society has its protectors of the status quo and its fraternities of the indifferent who are known to sleep through revolutions. Today, our survival depends on our ability to stay awake, adapt to new ideas, stay alert and meet the challenge of change.
