It is not easy, not easy. What they have achieved at Apple It can be classified as historical for a technology company and this is well known at Apple. The CEO of the company himself came out with an internal statement for all his employees in which he appreciates the work of each and every one of them during these years and how could it be otherwise, he has a few words for the now-defunct Steve Jobs .
Values, innovation, firmness, seriousness and quality in everything they do at Apple could be some of the keys by which last night it became the first private company to achieve the market capitalization of $ 1.000.000.000.000, mother how many zeros ...
Tim Cook: "Reaching a trillion dollar valuation is a great achievement, but users and values are what motivate the company"
Apple can have many bad things but over time the company has turned towards the better and therefore they have taken this historic milestone of getting such a quantity on the stock market. Reuters has had access to the letter sent to the employees and in it Cook, explains to employees that everything achieved is thanks to their work, innovation and values in front of their customers and products, downplaying the achievement so that they continue to remain the same as before.
The legacy of Steve Jobs, also present in the Cook's words
It is true that the current CEO of Apple does not usually look back to remember what the company has been before, but he has it very present and on several occasions such as the opening of the Steve Jobs Theater in Apple Park, he already mentioned Jobs (even getting excited ) to share with him the success of the company. This time Cook thanks Jobs for his return to the company after the board fired him from his own company and saving this one from the more than possible disappearance ...
Steve founded Apple with the belief that the power of human creativity can solve even the greatest challenges, and that people who are crazy enough to think they can change the world are the ones who do. Just like Steve always did at times like this, we must all look forward to Apple's bright future and the great work we will do together.
They sure are capable of much more at Apple and that is why it will be necessary to see what happens over time.