User preferences when purchasing a new iPhone

You could say that Apple has hit the icing on a new cake, and the cake I am referring to are its varied colors in all the iPhone ranges that we can buy today, with any operator or free.

That both terminals are bestsellers, it would not be to say anything new about these two devices, but in this post we are not going to talk about which model is better, if the iPhone 5s is much faster than its brother, the iPhone 5c, or if for the little price difference it is better to buy one model than another.

In this post what we are going to comment on are the user purchasing preferences that acquire either of the two new terminals.

As you all know well, both terminals were presented in different colors, so that the user can choose which color best suits their personality, lifestyle, etc ...

The options that are available right now depending on the model are the following, for the iPhone 5S we have, space gray, silver and white, and a new color that is added this year, and is the color "gold" or gold. And we have the new one iPhone 5C with five very striking colors: blue, white, green, pink and yellow.

Due to this great variety of colors and options, a study has been carried out to reveal the preferences of users when choosing a color when buying their iPhones, and in this sense, the data that the study reflects is that the most chosen color in the option of iPhone 5S is the space gray, reaching 43% of total sales. If you look at his brother the iPhone 5C, the colors blue and white are chosen with a percentage of the 25% and 27% respectively.

percentage of sales in colors

In the same way, this study also reflects the choice of the device by gender. Thus, men prefer space gray compared to women, who prefer white and silver. The golden color is equally chosen by both men and women.

If we look at the iPhone 5C, men prefer the colors white or blue, with a percentage of choice of 32%, while women go for the color pink.

gender and color options

comparative table of colors and gender

As we do not know what color you have acquired in your new phones, cheer up and write comments about what color you have chosen and why.

Via | iClarified


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