A study has just been published where it is explained that users who test Apple Music they end up becoming paying customers at a rate 2,5 times higher than those who try Spotify. The truth is that nothing surprises me.
The Apple user, tends to simplify their services as far as possible within the apple ecosystem. If you have iCloud available, you are no longer looking for another cloud, and if you try Apple Music, you no longer mess with Spotify. For trust in the brand and for the integration of its services in Apple devices. It must also be taken into account that generally the purchasing power of an Apple user is usually higher than that of Android….
Wolf Ventures just released a report explaining that Apple is converting potential Apple Music users into paying customers at a rate 2,5 times faster than users testing Spotify.
The analyst Gene munster explains in that study that this faster conversion is driven by consumers who value the integrated experiences that Apple provides. He adds that it also influences that users of iOS devices have more disposable income than the average owner of Android terminals, which are those that are usually paid to Spotify.
Apple Music has 82 million subscribers
The report of Wolf Ventures list the following key points:
- Apple Music has room to grow with 82 million subscribers out of 980 million active iPhone users (8%) not yet subscribing.
- The average Apple Music subscriber is paying around $ 7 a month, which is equivalent to around $ 574 million a month in billing, 2.5% of total revenue.
- While Apple Music is increasing its paid subscriptions faster than Spotify, the global market share between the two companies has been stable over the past two years.
- Spotify has a 34% global share compared to Apple's 20%. Loup Venteures estimates that the market shares of the two companies were 35% and 18%, respectively, in 2018.
The truth is that a service like Apple Music, which the company has as "one more" of the Apple ecosystem, reports an income of almost 7.000 million dollars annually. Little joke.