One of the most talked about news in the history of Steve Jobs' Apple is undoubtedly when he was fired or, to put it in some milder way, he was invited to leave his own company. At that time and at 30 years of age, he decided to continue his business career in the computer industry. creating the company NeXT Computer Inc. For this new company created by Jobs, he brought 7 of his former Apple employees: Bud Tribble, George Crow, Rich Page, Susan Barnes, Susan Kare and Dan'l Lewin.
NeXt launched in 1988 the: The Cube, a square computer as its name suggests and that although it is true it did not achieve a large number of sales, it would catapult Jobs back to Apple thanks to the operating system called NeXTSTEP. In 1993 and while sales "of the cube" were not the best or expected, NeXT took a turn to dedicate itself to software and improve the operating system launched on the computer, NeXT's story ended in the winter of 1996 when Apple Computer announced its purchase for $ 429 million in order to update the operating system of Macintosh computers by adding NeXt software.
This is the full documentary video of the NeXT computer presentation in 1988. We already warned that this is a long presentation and if you are not very prone to seeing long presentations, this one may even bore you a bit:
Steve Jobs was undoubtedly a marketing genius and in this video you can see how he takes the reins of a presentation event. Logically it is about selling a product and most of us are knowledgeable about the arts of Jobs in this regard.