El Mobile World Congress, or MWC, is a mobile technology fair which has been taking place for some time in Barcelona, Spain. In it, the large R&D development multinationals present certain star products that will be sold throughout the year in their different markets. The big ones except for one.
Well, if the official list published is correct, it seems that for the first time, Apple will be present in her. This would mark a before and after in the company, which left behind any type of mass fair since MacWorld in 2009.
Apple has been included as an exhibiting company at the event which takes place in the first quarter of each year. The filtration is made up of a reliable source, indicating even the space that the Californian company would occupy, where it would present its products to the rest of the world.
It would hosted in the area known as App Planet, area focused on the development of applications for the App Store and the world of Apps. In addition, it also seems to have reserved spaces on the upper level, where there are some meeting rooms, which makes us think that the guys from Cupertino may have a presence at the event but not in a public way.
Now, you can see all the information available to date:
Normally, Apple only needs its own Keynotes to present its products to consumers (in fact, this year 2016 we will have 3, more than ever). However, the American company would have decided gain a foothold in the world's largest mobile technology fair.
Apple leaders came to assure on many occasions that the fairs had become a small way to reach their customers, prioritizing a greater number of official stores and an excellent website.
The simple idea of Apple being present at an event of this type it is, for those of us who follow the brand with admiration, questionable at least, as well as hopeful.
The event will take place the week of February 27 to March 2.