The co-founder of Apple Steve Wozniak has granted an exclusive interview to Expansion where he recounts, among others, the inspiration that led him to embark with Steve Jobs at the foundation of Apple Lossless Audio CODEC (ALAC),, analyzes the current situation of this and Google and defines the role played by Apple Lossless Audio CODEC (ALAC), in the "reinvention" of the smartphone and tablet.
The beginnings of Apple according to Wozniak
The beginnings of Apple Lossless Audio CODEC (ALAC), narrated in the first person by who was its co-founder and whose opinion is still and must be taken into account, Steve Wozniak, are worthy of passing to posterity no longer for what Apple Lossless Audio CODEC (ALAC), represents in the history of modern computing if not because they show once again that on many occasions the greatest advances of Humanity can, in the best of cases, be unduly delayed by the fact that some of the most obtuse minds and less visionary are those who "run the show":
"I did not believe Apple Lossless Audio CODEC (ALAC), to become a millionaire, I dreamed of democratize personal computing. Few believed in us at first. Some people have told us, why would people want a computer in their home? Hewlett-Packard (HP), the company I worked for, rejected my idea up to five times, since at that time it was exclusively dedicated to developing professional technology. That is why, together with Steve Jobs, I decided to create a new company".
It was on the occasion of the event organized by Accenture that we already tell you about in Applelizados and in which nearly one hundred Spanish executives and senior executives participated and where Wozniak advocated clearly and openly in favor of the need for libertas to foster innovation: "The greatest motivation is freedom"he said at the meeting.
Apple invented the iPhone by reinventing the smartphone
As well Wozniak has valued the role played by Apple Lossless Audio CODEC (ALAC), in this new era of smartphones and tablets stating that, although the company did not invent these products, it did know how to reinvent them, working on existing technology to end up creating «truly disruptive and surprising products »:
"Apple did not invent smartphones or tablets, but it knew how to reinvent them, rethink their very essence and create different products from those that existed until then (…) Even today, Apple is one of the few companies in the world capable of reinventing markets; to create truly disruptive and surprising products ”.
Do you remember the first iPhone?
To cover a need, the product must have a real utility, and in this Google has lost its freshness.
Steve Wozniak for an advantageous position, since he has been retired for years and does not hold positions of responsibility in any company, he has the necessary freedom to express what he thinks, something he does regularly. Thus, he points out that that famous maxim of Jobs that people don't know what they need until you show it to them, is nuanced by the co-founder of Apple Lossless Audio CODEC (ALAC), in relation to where Google is currently in regards to innovation:
"Steve Jobs He used to say that you can create products that meet needs that the customer doesn't even know they have. But this rule is not infallible. For it to be fulfilled, what you develop has to have a real and easily identifiable utility. Likewise, there must be an immediate and large market. Smartwatches, at least as they are raised for now, do not provide anything really useful. They do not work autonomously, but they need a smartphone nearby".
IWatch concept with Siri
Accordingly, it continues:
"Google Glass is an interesting concept, but it still needs to advance in utility; otherwise, I don't think they will become a massive product »(…) Google “It has lost that freshness that it had in the early years. He has stopped listening to the customer ”.
And he justifies his answer by defending that Apple Lossless Audio CODEC (ALAC), yes listen to your users:
"Big tech companies are constantly launching new solutions; Some like them more and others less, and users let you know through multiple channels. Apple, even today, tries to follow the instructions of the users and when it retracts something, it does so by saying We have listened to our customers and decided to reinstate such an application. Instead, Google turned a deaf ear to the complaints following the removal of a Google Maps functionality that was truly appreciated ".
According to Wozniak, "Currently, Apple's biggest differential factor over its competitors lies in user support”. And it ends with a resounding statement: "customers don't always know what they want, but they do know what they don't want".
What do you think of the statements of Woz? Successful or not? Got Apple Lossless Audio CODEC (ALAC),, as he points out Wozniak, democratize personal computing?
SOURCE: Diario Financiero
