Kalmomin "Morearin Abu "aya" koyaushe yana da alaƙa da Apple, kalmar da yake furtawa koyaushe yana da wani abu na musamman tsakanin hannaye don gabatarwa a cikin abubuwan da ke faruwa a ko'ina cikin shekara. Koyaya, ya bayyana cewa a cewar wani alkalin London, Apple ba zai iya hana Swatch mai kera agogo rijista ba.
Duk abin ya faro ne daga shekarar 2015, lokacin da Swatch ya rubuta maganganun almara. A cewar alkalin, Iain Purvis, binciken da zai iya yiwuwa kokarin kamfanin ne ya bata wa Apple rai, amma hakan baya nufin bai zama doka ba. Purvis ya amince da bayanin Swatch, inda ya yi ikirarin cewa dan sanda mai kula da talabijin ne Colombo ya kirkiro maganar.
Ya kuma lura cewa wata kotu a baya bai yi kuskure ba yana mai cewa "Nufin Swatch ya tsallaka layin tsakanin amfani da alama. Kamar yadda zamu iya karantawa Bloomberg:
Moreaya daga cikin hingarin abu ya ce Steve Jobs a ƙarshen gabatarwa da yawa na Apple Inc. don sanar da sabon samfurin mamaki. Amma Apple ba zai iya tsayawa kan layin wanda ya kirkireshi ba, wani alkalin London wanda ya goyi bayan Swatch Group AG mai daukar agogo a Switzerland ya yanke hukunci a ranar Litinin a takaddama ta kasuwanci da ta daɗe.
Lokacin da aka sanar da cewa Swatch yayi nufin yin rijistar Moreaya Abu, Apple ya bayyana cewa abubuwan da Swatch ke motsawa sune yabar kamfanin kuma ban da kasancewa mummunan aiki na rashin imani daga ɓangaren kamfanin Switzerland.
A 2017, Apple ya kai karar Swatch don amfani da taken Tick Bambanci a cikin sabon kamfen talla wanda ke tallata agogon quartz tare da guntun NFC don biyan kuɗi, taken da ya yi rijista jim kaɗan bayan Moreari ɗaya.