Amarhe sele ejikeleza inkampani yeCupertino kangangexesha elithile: I-Apple inokuba nomdla ekufumaneni iDisney kwaye ngaloo ndlela wandise ishishini lakho kwamanye amacandelo. Kubonakala ngathi akunakwenzeka kuba ukuthenga iDisney ayithengi isiqalo esixabisa "ezimbalwa" ezilikhulu lezigidi zeedola, nangona kunjalo, kuxhomekeke kwikamva kodwa umsitho okufutshane okanye okufutshane, abo baseCupertino banokwenza isigqibo sokuqala ukuhamba kweli cala. idilesi.
Kutheni iApple inokuba nomdla kwiDisney
Indawo yetekhnoloji iqinile kunangaphambili. Oku akukho nto intsha, iinkampani ezinkulu ezifana ne-Samsung, uGoogle kunye ne-Amazon ziqala ukugubungela a iapile isabelo sakhe semarike ngokubhekiselele kwesinye sezixhobo zayo zeenkwenkwezi, i-iPad, iqala ukubandezeleka. Kwaye ukuba sibhekisela kusapho iPod ogama intengiso ziye zancitshiswa ngaphezu 50% kwiminyaka yakutshanje, asazi nokuthetha ngayo.
Lo mkhwa, uboniswe ngendlela eqhelekileyo, unyanzelisa utshintsho kwisicwangciso. Tim Cook uyayazi kwaye, ngokucacileyo, sonke sinokubona ukuba kancinci kancinci iapile ibisenza iintshukumo ezithile ngendlela engenakucingelwa ngexesha likaSteve Jobs: ukubonakala (kunye nempumelelo) ye-iPad Mini, ukwanda kwesikrini se-iPhone kwizizukulwana ezimbalwa ezidlulileyo okanye isicwangciso samva nje sokukhupha iimveliso ezinexabiso eliphantsi ( iMac entsha) okanye wehlise ngokuthe ngqo ixabiso labanye (MacBook Air, Mac Mini, Apple TV, iPod Touch).
Iimveliso ezimbini ngokungathandabuzekiyo ziya kuphawula ikamva okanye, kunoko, isicwangciso sexesha elizayo senkampani yeCupertino. Kwelinye icala, ekudala ilindelwe iPhone 6, i-smartphone eya kuthi ngokuqinisekileyo iphule ucalucalulo malunga nobukhulu kwaye iya kuphendula uninzi lwabasebenzisi abalangazelela i-iPhone enkulu. Konke oku kuthathela ingqalelo ukuba eyona njongo iphambili ayikho enye ngaphandle kokuhlutha isabelo semarike kwi-Android apho ukuya kuthi ga kwi-35% yabasebenzisi bathi baya kuthenga i-iPhone enkulu (qaphela! Ngokuxhomekeke kwixabiso). Kwelinye icala i IWatch, icandelo, elo lee-smartwatches, apho iapile Ifika emva kwexesha elincinci kodwa izimisele ukuguqula icandelo.
Impumelelo evakalayo zombini, okanye ukungaphumeleli kwekhonkrithi IWatch, iya kugqiba ukuba yintoni iapile baya kwenza "ngemali yabo." Kwaye kulapho kanye la marhe/umnqweno wabahlalutyi abathile ungena khona, uchaza ukuba, ukuze kuphendulwe kwiimfuno zabanini-zabelo zabo abafuna utyalo-mali olwahlukeneyo olunika ingxelo yeenzuzo ezinkulu kwicandelo, elo leteknoloji, elikhuphisana ngokugqithisileyo kwaye. , ngokutsho Abanye, baxhatshazwe kakhulu, abo baseCupertino baya kucinga ngokunyanisekileyo ukuthenga loo matshini wokwenza imali. Disney.
Umbono awukho ngokugqithiseleyo njengoko unokubonakala ekuqaleni. Inyaniso iapile unobudlelwane obuthile necandelo loopopayi (I-Pixar) kunye nesoftware yayo isetyenziswa ekudalweni kunye/okanye ekuhleleni uninzi lwezi filimu (kunye nabanye), nangona kunjalo, ngaba iDisney iyathengiswa? Kuza kufuneka ndihlawule malini iapile ukuba ngumnini kunye nenkosikazi ye Disney?
Ibiza malini “itheko”?
Disney Ayithengiswa, oko akuthethi ukuba unikezelo olumnandi luya kutshintsha ingqondo yakho. Ngokwaba bahlalutyi beengcali, eli nani aliyi kuwela ngaphantsi kwe 150.000 iidola ezigidi (Kwiiveki nje ezimbalwa ezidlulileyo sasiphosa izandla zethu entloko phezu kweebhiliyoni ezi-3.000 ezihlawulwe yiBeats).
Kodwa aba bahlalutyi abaziingcali bakwabona izinto ezimbini:
- Ekuqaleni. Utsalo lwazo alusekelwanga kwizibakala okanye kwizalathisi ezithile kodwa "ngamava akhe akutshanje, abonisa ukuba kungekudala Inkampani edumileyo yeekhathuni inokuba luhlobo lweNetflix kumdali we-iPod, i-iPhone kunye ne-iPad.
- Isibini. Ithuba lokuba i-Apple ithathe isigqibo sokuthenga iDisney "inkulu kwaye i-paradigmatic kula maxesha, ukuba Utyando lungaqhutywa ukusuka kolunye usuku ukuya kolandelayo, ngaphandle kothethathethwano phakathi kwamaqela«.
Andazi ukuba uya kuyibona njani, akukho nto iyandimangalisa kwaye, akungabazeki ukuba iya kuba yinto yokuthenga kakuhle kakhulu ngokweenzuzo zoqoqosho, nangona kunjalo, andinakunceda kodwa ndibone into ethile, masiyibize, " uxinzelelo olufihlakeleyo" kwicala leqela elithile laseMelika elinamandla elinxulunyaniswe ngokusondeleyo necandelo loshishino lwezoqoqosho kunye neDisney ngokwayo, enokuthi ivule indlela ukuze ivuse umdla omkhulu Disney ngokusekelwe kwiminqweno yokuthengisa esele icwangcisiwe kwixesha elizayo. Iithiyori zeyelenqe? Kungaba njalo, kodwa baninzi abacebisi kweli hlabathi kwaye yeyiphi indlela engcono kunokubangela ukuba ixabiso linyuke ngaphambi kokuba wenze isigqibo esisemthethweni sokuzibeka ekuthengisweni.
FUENTE: Washington Post ngeSession Geek
