Ingxelo entsha evela eBloomberg Ibango lokuba iApple yenye yeenkampani eziye zancokola malunga ukufunyanwa kwenethiwekhi yePodcast emangalisayo. Ayisiyiyo kuphela. Kukho amarhe okuba kukho iinkampani ezine ezifuna ukwenza kunye nefemu ekhethekileyo kwi-podcasting. Zonke zikwimeko yokuyifumana, kwaye nangona imali eceliweyo inokuba ngumqobo, ngokuqinisekileyo isivumelwano siya kufikelelwa kwakamsinya. Ummangaliso ubuza imali ephezulu kuyo nayiphi na inkampani kwicandelo. Kukho intetho yokuba asihambi kuluhlu oluphakathi kwama-300 nama-400 ezigidi zeedola.
Iinkampani ezine okwangoku zinomdla wokufumana inkampani ekhethekileyo kuthungelwano lwepodcast, iWondery. I-Apple yenye yazo, ngokutsho kwamahemuhemu avelileyo kwaye yeyiphi eyona nto ikhethekileyo Bloomerg iye yavuma. Ngapha koko, ichaza u-Wondery "njengelinye lawona manethiwekhi makhulu azimeleyo e-podcast kunye ne studio, efikelela kubaphulaphuli benyanga ngaphezulu kwesigidi sezigidi zabantu." Baninzi abasebenzisi abatsha kuyo nayiphi na inkampani kwaye iApple inokusebenzisa kakuhle ukufumana esi sixa songezelelweyo Abalandeli kwiApple Music.
Yasekwa ngo-2016 ngowayesakuba ngumphathi we-TV uHernán López, Ummangaliso uvelise ezinye zeepodcast ezaziwa kakhulu kule minyaka idlulileyo. Nangona kunjalo, ayizizo zonke izinto ezimnandi. Isigqeba sityholwe ngokunyoba amagosa ekhatywayo ngelixa wayesebenzela i-21st Century Fox.
Ngethamsanqa i-Spotify okanye i-Sirius XM Holdings Inc. ayizizo ezo nkampani zintathu ezifuna ukufumana iinkonzo zeWondery, kuba ngamava esinayo, siyazi ukuba ngesele beyifumene, njengoko besenzile ngeenkampani ezininzi Icandelo lehlabathi, ngaphambili. Ngokweengcali, sihamba ngamaxabiso athe xhaxhe kunentengo yangaphambili yezi nkampani. Umzekelo, ukuba ezi zigidi zingama-400 zigqityiwe ukuhlawulwa, ibiya kuba lixabiso eliphezulu kunaleyo ihlawulwe nguSpotify ngeRinger kunye neGimlet Media, okanye into ehlawulwe nguSirius XM Holdings Inc.
Ngokweengxelo, isivumelwano silindeleke ngelinye ixesha "kwiinyanga ezimbalwa ezizayo". Nangona kunjalo, uthethathethwano lunokusilela nangaliphi na ixesha, kuba njengoko besesitshilo, ixabiso esihamba ngalo liphezulu noko lisetyenziswa kweli candelo. Akucaci ukuba ngubani oyena nkampani uyithandayo kuthethathethwano. I-Bloomberg iqaphela ukuba i-300-400 yezigidi zeerandi ithegi inokuboyikisa abanye ababhidi.
Amanye amahemuhemu abonisa ukuba ngaphandle kweApple, AbakwaSony banomdla wokuthenga le nkampani. Inkampani yaseJapan ityale imali kwiinkampani ezimbalwa ze-podcasting kwaye yafumana inkxaso-mali kwiipodcasts zentsusa. Ikwayinto ebukhali kakhulu kwiinkampani ezintathu zomculo eziphambili. Nangona kunjalo sicinga ukuba iApple iya kuba nomdla wokuthenga le nkampani. Kwangoko kulo nyaka, kwabhengezwa ukuba iApple TV + iza kuphuhlisa uthotho olulinganiselweyo oluza kuthi lubalise ibali leWeWork, ngokusekwe kwiWondery podcast “WeCrashed: Ukunyuka kunye nokuwa kweWebork«. Kukonke, kuthiwa uMmangaliso uphuhlisa ngaphezulu kweshumi elinambini lemiboniso bhanyabhanya esekwe kwii-podcast zakhe zantlandlolo.
YeApple, uMmangaliso yeyona nto iphambili ekujoliseni kuyo ngenxa yokunyusa inokunika zombini iiPodcasts zeApple kunye neApple TV +. Inkampani yaseCalifornia iye yandisa kancinci iinzame zayo zepodcasting kutshanje, inemiboniso yeTV ekhuthazayo esoloko inesitampu sentsusa. Kodwa ikwafumana usetyenziso lwepodcast, iScout FM ekuqaleni kwalo nyaka.
Okwangoku, iipodcasts ayilulo ushishino olukhulu. Bavelisa imali engaphantsi kwe- $ 85 yezigidigidi ngonyaka kwintengiso yentengiso e-US, ngokweZiko leNtengiso eliSebenzayo. Kodwa ukukhula kweemarike kuncede ukukhulisa izabelo zeSpotify kulo nyaka, ukuya kuma-XNUMX%. Kuyacaca ke ukuba eli candelo lishishini elikhuselekileyo. U-Apple uyakwazi oku kwaye akafuni kushiyeka ngasemva. Ndiqinisekile uzakwenza konke okusemandleni akhe ukuhlala no Wondery.