IDieter Rams yayiyexesha elide umyili ofanelekileyo wohlobo lweBraun kwaye ubuntu kuyilo lweshishini, olulandelwa ngabaninzi abanesimbo sabo esiphawulwe kakhulu soloko ingumlingiswa wehlelo kuJonathan Ive, i-VP yoyilo lweshishini e-Apple, iphefumlelwe zizinto ezininzi zoyilo lweeRams, evuyisayo kuyilo lweBraun ngokwakhe.
Kudliwanondlebe lwamva nje kunye neNkampani ekhawulezayo, lo myili wezinto wathi ukuba kufuneka aqale phantsi "ngekhe afune ukuba ngumyili." Nangona kunjalo, ukuba ubunyanzelwe ukuba ubuyele ekubeni ube mnye kwaye kufuneka ukhuphe incwadi yakho yesiketshi kwaye uyile ikhompyuter, ngokuqinisekileyo kujongeka kakhulu njengeemveliso ezithengiswayo nguApple.
Kumaphephancwadi amaninzi okanye kwi-Intanethi, abantu bathelekisa iimveliso ze-Apple nezinto endizenzileyo, ezinye iiradio ze-transistor ukusuka ngo-1955 okanye ngo-1965. Andiyithathi njengekopi yoyilo lwam. Ndiyithatha njengombulelo.
UDieter Rams waqalisa ukuyila ngokufunda izakhiwo eWiesbaden School of Art ngo-1947. Akuba ephumelele wafumana umsebenzi kwezoshishino, ugxa wakhe wacebisa ukuba ajonge intengiso kaBraun yomyili wezakhiwo. Uye wangena eBraun kwaye oku kumenze wabandakanyeka ngakumbi kuyilo lweshishini yenkampani. Uqeqesho lobuchule bokuyila lwaluncedo ngokumangalisayo xa kufikwa kuyilo lwemveliso.
Kuyilo lwemizi-mveliso, imveliso kufuneka icwangciswe kwangaphambili […] Kuya kufuneka ucinge ngononophelo kwangaphambili ukuba wenzani kwaye uza kuyenza njani, kuba kuyilo kunye noyilo lwamashishini, iindleko zokutshintsha izinto kamva zinkulu kakhulu kun kuthatha ntoni ukulungiselela iprojekthi kwangaphambili.
Ukujonga uyilo kunye nefilosofi yoyilo, mhlawumbi iiDieter Rams ngokuqinisekileyo ngewayengumyili oyintloko eApple ukuba uphawu lwalukhona kwiminyaka awayesebenzela ngayo uBraun.