Yintoni umdla ka-Apple kwiiBeats?

Iindaba zisemoyeni kwaye nangona le rapper yaziwa njenge UDkt uDre Sele eyenzile kwaye wayisasaza ividiyo yakhe ethile ebhiyozela yona, inyani kukuba umsebenzi awukavalwa, ubuncinci ngokusemthethweni. Nokuba kwenzeka ntoni na ekugqibeleni, abo baseCupertino basendleleni yokwaphula isithethe eside esisekwe kumgaqo ongekhoyo oseke ukungafunyanwa kweenkampani ezinkulu ngesi sizathu, amajelo eendaba amaninzi, kunye nabasebenzisi abaninzi, siyazibuza:

Ngaba iApple izuza ntoni ngokuthengwa kweeBeats?

Kwiinyanga ezili-18 ezidlulileyo iapile Ifumene ngaphezulu kweenkampani ezingamashumi amabini, inqanaba le "quasi" elixhalabisayo lokufumana into ebeka umndilili weenkampani ezithengiweyo ngenyanga, nangona kunjalo, akukho nanye kwezi zinto zithengiweyo ebangele impembelelo enkulu kwimidiya. Isizathu silula kakhulu: akukho nanye kwezi nkampani ezifunyenwe yingxilimbela yaseCupertino ebandakanyeke kwizigidi ngezigidi zeedola, kwaye akukho namnye kubo owayenayo imithombo yeendaba ayenzayo. Beats. Kude kube ngoku sinokuchaza umgaqo-nkqubo wokuthenga iapile nje ngokuchaseneyo nezinye iinkampani ezinkulu kwicandelo elifana neFaceBook elingazange lithandabuze ukukhupha ingxowa yayo kwiibhiliyoni zokuthenga i-Instagram, WhatsApp okanye ezinye.

http://youtu.be/guMFKBXp544

Ngaphandle kwayo yonke into, lo "mthetho ungabhalwanga" othotyelwe ngokungqongqo eCupertino ukuza kuthi ga ngoku unokugqitha nangaliphi na ixesha. Kwaye njengoko umlingane wethu uMarco sele esikhumbuzile xa iindaba zaphula oko I-Apple inokuthenga iBeats Audio, Ndingowakho Tim Cook ngaphambili wayecebisile:

"Asinangxaki ukuchitha amanani ali-10 kwinkampani eyiyo, kulungiselelwa eyona nto inomdla we-Apple kwixesha elide […]." 

Oko kwathethi, kwaye ucinga ukuba umsebenzi ugqityiwe ngempumelelo okanye hayi, umdla iapile ukhona kwaye umbuzo abaninzi bethu abazibuze wona ngulo: Kutheni kwaye kutheni UTim Cook kunye noApple ingabhatala i-3.200 yezigidi zeerandi Ukubetha?

Kwisoftware kunokuba yinto ephambili: Beats Music.

Uninzi lweengcali zikhomba ecaleni kwemigca yokufuna iapile ukuphinda uqalise ukuthengisa umculo njengeyona njongo iphambili, nangona ayinguye wonke umntu onoluvo olunye. Kwi Ulwandiso lweCNN yiya ngqo kwenye yeentsika ezisisiseko zeenkolelo ze imisebenzi, engathethi ukuba abanakuba nayo, ubuncinci, inxenye yesizathu, bekhomba loo nto "Abanye abahlalutyi bathi ukufunyanwa kuya kuhambelana nezinye iinzame zakudala zika-Apple zokunika abathengi into abangazange bazi ukuba bayayifuna, umgaqo ophambili kule minyaka idlulileyo Steve Jobs«.

Ngokusekwe kumabala amabini angaphambili, yintoni iapile iya kujolisa ekufumaneni i- Beats iya kuba kukunyusa inkonzo yakho entsha yomculo, iTunes iRadio, ukuba, nangona e-United States ikwazile ukuzibeka phambi kweSpotify, kubonakala ngathi ayizukuyiphumelela impumelelo elindelwe yinkampani kuba siyazi ukuba, nangona iyinkonzo yasimahla, eyona njongo iphambili kukufumana iingoma ngabasebenzisi kude kube ngoku,Kuphela phakathi kwe-1% kunye ne-2% yabaphulaphuli iTunes iRadio baphetha ngokuthenga umculo kuloo nkonzo.

Ngaloo ndlela, iTunes iRadio ngekhe ikwazi ukumisa ukuncipha kwintengiso yomculo kwi iTunes kwelinye icala, yenziwe ngokubanzi kumzi mveliso wonke womculo. Ke ngoko, le nto inkampani evela kwibhloko ibingazenza ngathi ayizukuthengisa kangako ii-headphone zomqokeleli, into esele iyenzile, ukuba ayizukuphucula kunye nokwenza ngcono iTunes iRadio kabani ulwandiso lwamanye amazwe sele luqalisile kwaye apho kukho izicwangciso zexesha elizayo ezinomdla ezingahambelani nokuziguqula zibe yi usetyenziso oluzimeleyo oko kuyinika ukubonakala okukhulu, ukuba akunjalo ngo yiya kwamanye amaqonga, ikakhulu Android.

Ke ngoko ukuya iapile ngekhe ube nomdla kangako kwii-headphone Beats njengenkonzo yakho yokusasaza umculo, Beats Umculo. Kwaye kwakhona sizifumana sinombuzo ongunaphakade: ngoba? Kutheni le nto abo bakwi-apile elunyiweyo befuna inkonzo yomculo esasazayo esele izelwe ukuba, ukongeza, sele benazo? Impendulo ikwisoftware.

Ezi nkonzo zomculo zisasazekayo zisekwe kwii-algorithms ezikwaziyo ukwenza uluhlu lwengoma kodwa ukusuka Beats bathi banenkqubo yesiko esebenzisa isoftware kunye noluhlu lokudlala olukhethwe ngesandla. Inyani yile yokuba ukusuka apho, iapile Unokuba nenkonzo yomculo esasazayo okwangoku engekho iWatch eya kuthi inike umsebenzisi "iingoma ezifanelekileyo ngexesha elifanelekileyo" Ngamanye amagama, uguquko olufanayo ngokubhekisele "kuqikelelo" okanye isenzo esisekwe kwimeko, ngokweengcali, ezibonisa ii-smartphones.

Kwaye kuzo zonke ezi zinto zingentla akufuneki sityeshele enye into ebalulekileyo: iapile yenza umzamo omkhulu wokutsala ulutsha kwaye kule Beats Unodumo olukhulu lophawu, ngakumbi kulutsha nakubantu abadala abancinci.

Ucinga ntoni wena? Ngaba izithonga ziyajikeleza okanye ucinga ukuba iinjongo zika-Apple zahlukile?