Emasontweni ambalwa edlule, izinsuku ezimbalwa sihambele umdlalo owuchungechunge owawucasula iSpotify ne-Apple. Owokuqala wathi insiza yomculo osakazwayo yaba nethuba kusukela ngaleso sikhathi awudingi ukukhokha ama-30% wakho konke okubhaliselwe okwenziwe ngohlelo lokusebenza okuthile bonke abathuthukisi ababophezelekile kukho, yize ngemuva konyaka lokhu kwehliselwa ku-15%.
U-Apple usole uSpotify ngokungafuni ukukhokha i-euro eyodwa ngomsebenzi wakhe kanye nefredish firm bamsola ngokuba yedwa. Amanzi abe esehlisa umoya kodwa manje i-European Union ebisifuna ukuzibandakanya kulolu daba, njengoba bekulindelekile. Mhlawumbe i-Apple bekungafanele iphendule kulokho kucasulwa ngoba yiyo yodwa kula maqembu amabili ebinokulahlekile.
Njengoba singafunda ku-Financial Times, I-European Union ilungiselela ukuqala uphenyo olusemthethweni mayelana nezinsolo zokulwa nokuncintisana zakwa-Apple nensizakalo yalo yokusakaza umculo. Ngokwalo mkhankaso, ikhomishini ibhekele ukwethulwa kwesicelo sikaSpotify kanye nemibono yamakhasimende ukuqala uphenyo olungahlala iminyaka eminingana.
Ngokwesimangalo sakho, i-Spotify iqinisekisa lokho uthola ukuphathwa ngokungafanele enkampanini kaTim Cook, njengoba yenqabile isicelo se-Apple Watch ezikhathini eziningi kowezi-2015 nango-2016. Elinye iphuzu elizophenywa ikhomishini engama-30% i-Apple egcina ukuyibhalisela ngakunye, iphesenti lelo, njengoba ngishilo ekuqaleni kwalesi sihloko , yehliswa yaba ngu-15% lapho iklayenti selikhokhele isikhathi esingaphezu konyaka.
I-Apple isebenzisa le khomishini kuzo zonke izinhlelo ezinikezela ngezinsizakalo zedijithaliINetflix ingomunye walabo abathintekile futhi lokho akuvumeli ukwenziwa kwenkontileka yensiza kusuka kuhlelo lwayo. Le ntela noma ikhomishini, ukuyibiza ngandlela thile, ihambelana nezimali zokubamba, ukuthuthukiswa nokunakekelwa kwepulatifomu, izinsizakusebenza zonjiniyela, ingqalasizinda yokukhokha kanye nezinye izinkokhelo.
I-Spotify, njengeNetflix, abavumeli ukuqasha izinsizakalo zabo ngqo kusuka kuhlelo lokusebenza ukugwema ukukhokha ama-30%. I-Apple ayibavumeli ukuthi bangeze isixhumanisi kuwebhusayithi yayo ukuze abathengi abangaba khona bakwazi ukubhalisela le nsizakalo, kungabamema kuphela ukuthi benze njalo uma befuna ukujabulela le nsizakalo.
ISpotify ayinalutho oluzolahleka kulolu cwaningo. I-Apple ayikwazi ukususa isicelo sayo ku-App Store njengoba inkantolo yezokuncintisana yase-Europe ingaziphonsa kuyo. Kuzofanele silinde ukubona ukuthi lolu daba luphela kanjani.
Ngendlela elula ngayo i-Apple ne-Spotify bazofinyelela esivumelwaneni sangasese ukuze uma kungewona u-30% noma u-15%, kuyisibalo esijabulisa zombili izinhlangothi futhi ngaleyo ndlela wonke umuntu aphumelele. Nginesiqiniseko sokuthi inkampani kaTim Cook inezivumelwano ezifanayo nezinye ezinkulu.
