Ngo-2001 kwavulwa isitolo sokuqala semikhiqizo yakwa-Apple. Kuningi okuye kwana kuze kube yileso sikhathi futhi miningi imikhiqizo efakiwe kumatafula yalezi zitolo ezithandwayo. Kumele ubheke nje ukuvulwa kwe-Apple Store namuhla eChicago.
Njengoba sazi kahle, Imikhiqizo ye-Apple ayithengiswa kuphela ezitolo zabo ezingokwenyama. Ungabathola ku: izitolo ezinkulu, izitolo ezikhethekile noma ama-opharetha uma sikhuluma ngezingcingo ze-Apple. Noma kunjalo, isifundo esenziwe yinkampani Abahlanganyeli boCwaningo Lwabasebenzisi, ukwazile ukuqinisekisa ukuthi amakhompyutha akwaMac anendawo yawo yokuthengisa ezitolo zakwa-Apple.
Lolu cwaningo lwenziwe eMelika. Futhi isikhathi esihlaziyiweyo sisuka ku-Okthoba 2016 size sigcine ngoSepthemba 2017. Amatafula akhombisa kahle uthini umkhuba wokuthenga wabasebenzisi. Futhi ungabona ukuthi amakhompyutha we-iPhone, i-iPad ne-Mac anephuzu lawo lokuthengisa eliyintandokazi.
Njengoba sesikutshelile, ama-Macs (ama-laptops nama-desktops) anendawo yawo yokuthengisa ku-Apple Store yenkampani. Isilinganiso sifinyelela cishe ku-40%. Kodwa-ke, uma sibheka icala le-iPhone, ithengwa ikakhulukazi nge-mobile opharetha ezweni. Ama-Apple Stores athatha kuphela u-10% walokho kuthengiswa.
Ngakolunye uhlangothi, i-iPad iyinsiza enokuhlukahluka okuningi uma kukhulunywa ngokutholwa. Kulokhu le nto yabiwa phakathi kwabantu besithathu, opharetha beselula kanye ne-Apple Store. Vele, onqobayo kuleli cala ungowesithathu onokuthengiswa okungaba ngu-20%. Futhi wena, uvame ukuya ku-Apple Store uyothenga iMac yakho entsha?