«Bheka okusha kwami iPhone 6Bangilethele yona bevela e-United States ngengxenye yalokho kubiza eSpain »ingabe kuzwakala kujwayelekile? Ngicabanga ukuthi cishe wonke umuntu uzwile ngomuntu othenge umkhiqizo we-Apple ngaphandle kwezwe lethu, futhi uhlala eshibhile.
Ngabe ufuna ukwazi ukuthi ungahamba kuphi ukuze uthenge i-iPhone ngentengo engcono? Siyakutshela
Ezinyangeni ezedlule sibonile ukuhamba okuningana kwamasu okwenziwe yi-Apple ukukhulisa ukuthengiswa kwamadivayisi ayo kulezo zingxenye zomhlaba lapho bengakayitholi impumelelo oyifunayo, ikakhulukazi uma siqhathanisa ivolumu yokuthengisa nemiphumela etholakele izimakethe zaseMelika noma zaseYurophu. Kuze kube manje, I-Apple isanda kwehlisa amanani entengo ye- iPhone emazweni afana neJapan, noma isikhathi eside eNdiya. Ngenxa yalomehluko wentengo kuya ngokuthi siyithenga kuphi imikhiqizo yethu yakwa-Apple, ezikhathini ezingaphezu kwesisodwa umngane usitshele ukuthi bazothenga iPhone ku- "nosedonde", nokuthi kushibhile kakhulu kunaseSpain.
Njengoba sazi, amanani aboniswa yi-Apple kuma-Keynotes ayo ahlala engakhokhiswa ntela, yingakho umehluko phakathi kwentengo esiyibonayo ezethulweni naleyo ekugcineni okufanele siyikhokhe eSpain ukuthola umkhiqizo lapho sisebenzisa izintela zethu. Ngasiphi isizathu usinika amanani ngaphandle kwentela? Ngokwenza ukuthi kubonakale beshibhile kithina? Kungaba nengqondo, nokuthi intengo ephansi ihlale ikhanga kakhulu kusukela ekuqaleni, futhi ingena kangcono ngeso lekhasimende elingaba khona. Kepha akufani nalokho, incazelo esinikezwa yi-Apple, okuyiyona ndlela ezwakalayo, ukuthi e-United States kunezintela ezihlukile zentela ngokusho koMbuso ngamunye, futhi uma bekufanele bakubheke lokhu, ezethulweni zika-Apple kuzofanele bamemezele amanani amaningi ahlukene ngokuya ngombuso ngamunye, kube nomphumela omubi nokucacelwa okuncane okushiwo yilokhu. Ngakho-ke, ngamunye ukusebenzisa intela yakhe ehambisanayo futhi kube lula.
Kepha ake siye kulokho okusithandayo, Ithengiswaphi i-iPhone eshibhile? Kufanele uhambe kuphi ngesikhwama esigcwele ukuze uthole imali yangempela? Yebo, ukuqala ngentengo eyisisekelo ye- iPhone 6, intengo yokuqala, indawo lapho ishibhe khona njengamanje ihlala i-United States, okungaba okunengqondo ngoba ilapho ivela khona.
IHong Kong, bese kuba yiJapan, bezizohlala endaweni yesibili neyesithathu ngokulandelana, ngamanani afanayo kakhulu womabili. Kuzofanele sehle siye kunombolo yesishiyagalombili ukuthola i intengo ye- iPhone eSpain lapho kusibiza ngaphezu kwe-20% ebiza kakhulu, noma i-15% ebiza kakhulu eMexico.
Indawo lapho kungafanele siye khona ukuthenga i- iPhone Kungaba yiBrazil, engaphansi kohlu, nalapho kufanele sikhokhe umehluko ongaphezulu kuka-50%. Izintela zemargin, yisiphi isizathu esenza kube nokwehluka okungaka kumanani omkhiqizo ofanayo?
UMTHOMBO | umagazine
