USonos unjalo enye yezinkampani zezipikha ezihlonishwa kakhulu embonini. Kukhathalogi yayo sinezinketho ezahlukahlukene ezithakazelisa kakhulu. Futhi muva nje ibha yomsindo ebhabhadiswe ngaphansi kwegama likaSonos Beam ehlanganise i-Alexa ye-Amazon yengezwa.
Kumele futhi kuqashelwe ukuthi inkampani izohlanganisa emndenini wayo wezipikha (Sonos Play: 5, Sonos One neSonos PlayBase) i-Apple standard ejwayelekile eyaziwa nge-AirPlay 2, nokujabulela ngayo umsindo we-stereo noma i-multiroom ekudala ilindelwe. Manje, izindaba zeqa ngemuva kwengxoxo yi-portal I-Verge ku-CEO weSonos, uPatrick Spence, obhekise kubasizi abahlukahlukene abasemakethe futhi ukulahlile ukuthi i-Apple ingavula iSiri kubantu besithathu.
Njengamanje, inkampani yakwaSpence isebenza ne-Alexa neGoogle Assistant, amaphayona amabili emkhakheni wabasizi ababonakalayo, yize bavela ngemuva kukaSiri, okwenze lokho kanye ne-iPhone 4S. Njengamanje, futhi ngokusebenzisa iSiri kungenzeka ukulawula izikhulumi zenkampani ethandwayoYize kubonakala sengathi uSonos ufuna ukuqhubekela phambili futhi ube nezingxoxo no-Apple ngomsizi wakhe.
Ngamazwi kaSpence uqobo eThe Verge: "Ngicabanga ukuthi kuleli qophelo i-Apple idinga ukunquma ukuthi izovulela uSiri abantu besithathu, kepha sinobudlelwano obuhle ne-Apple, futhi sibe nezingxoxo ezithile ngalokhu futhi sinethemba lokuningi." Akucaci ukuthi ngabe le nkinga ivele njengamanje noma sekuphele izinyanga babamba imihlangano ngalolu daba. Kodwa-ke, konke ukubheja kukhombisa ukuthi i-Apple izonqena ukuvula lolu hlobo lomkhiqizo kubantu besithathu, ekubeni isivele inomkhiqizo emakethe futhi, ngokusho kwamahemuhemu avele ezinsukwini ezimbalwa ezedlule, iBeats nayo ingaba nayo isipikha ngomsizi odidiyelwe nangentengo yokuqukethwe engaphezulu kwe-250 dollars.