2020 has been a special year. We say special because it has shown each of us our limitations. To us and the companies. Some companies have not managed to survive this crisis, however others like Apple, they have even managed to increase their profits. Even at Christmas Apple manages to be one of the best and create more profits than any other company through the App Store.
According to the application analytics platform SensorTower, customers spent a total of $ 407,6 million on digital stores over Christmas. This is a total increase of 34,5% compared to the $ 303 million spent at this time last year.
The App Store accounted for 68,4% of all spending, that is, 278,6 million dollars in total. From December 1 to December 27, most of the vacation spending was on Apple Arcade. It was up 27 percent. From $ 232.4 million at Christmas 2019 to $ 295.6 million this year.
Entertainment apps accounted for 21,8% of spending, or about $ 19,3 million. It has been a record year for the App Store, with applications like TikTok having one of the best ascents that have been seen, that also taking into account what you have tried Donald Trump against them and against others.
So, Apple in short, it can be classified as the strongest company in its sector of this 2020 and the years to come. Because if a pandemic has not been able to with it when it has been able to with many others, it is worthy of praise. Of course, do not fall into laziness and arrogance because everything that comes can go just as quickly.
¿Have you used the App Store lately on any of the Apple devices ?. You will have contributed to the greatness of more than just a brand.
