The phrase "One More Thing" has always been associated with Apple, a phrase he always uttered when had something special between hands to present in the events that take place throughout the year. However, it appears that according to a London judge, Apple cannot prevent watchmaker Swatch from registering it.
It all dates back to 2015, when Swatch recorded the mythical phrase. According to the judge, Iain Purvis, the search could well have been an attempt by the company to annoy Apple, but that does not mean it was not legal. Purvis has agreed with Swatch's explanation, in which he claimed that the phrase was coined by television detective Colombo.
He also noted that a court previously he was wrong saying that "Swatch's intentions had crossed the line between proper and inappropriate use of a brand." As we can read in Bloomberg:
One More Thing said Steve Jobs at the end of many presentations of Apple Inc. to announce a new surprise product. But Apple can't stick with its founder's catchphrase, a London judge who sided with Swiss watchmaker Swatch Group AG ruled on Monday in a long-running trademark dispute.
When it was announced that Swatch intended to register One More Thing, Apple stated that Swatch's motivations were parody the company and besides being a maneuver of bad faith on the part of the Swiss company.
In 2017, Apple sued Swatch for using the slogan Tick Different in a new ad campaign advertising a quartz watch with an NFC chip for making payments, a slogan he had registered shortly after One More Thing.