It was clear that with the amount of comments that have begun to circulate on the network, we relate to the possible inclusion of Apple in the world of TV program production, a senior official in the company had to come out to talk about it. In this case it was the turn of Jimmy iovine, which as you may already know, is currently one of Apple's top positions and the one most closely related to Apple's music streaming service, Apple Music.
We remind you about Apple Music because according to Jimmy iovine The fact that Apple is interested in producing its own TV programs is because it wants Apple Music subscribers to have more and more content to choose to continue subscribing to the service.
The rumors circulating on the net that Apple was planning to have its own TV shows is totally true and the proof of this is that Jimmy iovine has come to the fore to inform the world that by the end of 2017 we will have this new content among us. Apple plans to offer TV shows to all Apple Music subscribers.
“We are fighting against 'free' (free subscriptions to Spotify and Pandora). So a simple platform like Apple Music you can't tell people, here are all the songs, all the music, give me 10 dollars and we are at peace, it will not serve to increase our number of subscribers ”.
Now, what is Apple trying to do with those new TV shows on Apple Music?
According to Iovine, Apple wants to create its own content, but the fact that it is disseminated through the Apple Music platform does not mean that all television content has to do with music.
"In Apple Music, what we are trying to create is a whole culture, a pop cultural experience, and that happens to include audio and video. If South Park comes into my office, I'm not going to say they aren't musicians, you know, we're going to take a big hit on the pop culture nose.. "
If we analyze a little, we could think that the series Vital Signs, produced and starring Dr Dre, could be among the programs that will be offered at the end of the year and it has already been thought that it has been made and financed by Apple. What do you think of this new facet of Apple?