Apple has realized the importance they have had and are having the company's services, especially in this year 2020 that we have already left behind, in which a global pandemic. Too bad we're still in it. I am not saying this because services such as podcasts, news, applications, music, etc. are not necessary, but because the pandemic continues to rise.
Apple is a company that generates many benefits thanks to its devices such as Macs, iPads and others, but we have to take into account the income from services created as are apps, news, music, podcasts, TV shows and movies.
Eddy Cue has stated in relation to this issue:
Now more than ever, customers around the world have found inspiration and value in the breadth and quality of Apple services, They have impacted their lives in ways big and small every day. Apps like ShareTheMeal, FaceTime, and Wakeout have inspired people to give back, stay in touch with their loved ones, and take care of themselves.
Not long ago we were talking about big revenue generated by the App Store especially at Christmas. A period that has overlapped with the global pandemic and the few possibilities of going out onto the streets. This has generated that users spend more money on services, especially in those that allow you to communicate with people with whom you previously spoke in the presence.
La interaction with Apple Music it doubled throughout 2020, and more than 90% of iOS 14 users took advantage of new features like Listen Now and custom radio stations. In addition, Apple Music has more and more functions and interactions with other company services. But the thing does not end here.
Television-related services also made great progress this year. The Apple TV app was released on select LG, Sony, Vizio, PlayStation, and Xbox devices. The Apple TV + streaming service also brought in 159 award nominations and 45 wins and accolades.
Apple books it also experienced growth during 2020. Apple says the platform now attracts more than 90 million active users per month. Users also turned to Apple Podcasts and Apple Arcade to stay engaged and informed in 2020.
Apple has shared some data, that we reproduce here below:
- The developers have earned more than $ 1.800 billion via the App Store since 2008.
- App Store customers spent XNUMX billion on goods and services between Christmas and New Year's Eve.
- Customers kicked off the new year on January 1 with a record $ 540 million spent on the App Store.
- Many small, independent developers became part of the app store Small Business Program.
- The commitment of Apple Music doubled in 2020.
- Application Apple TV is now available on more than 1.000 billion screens in more than 100 countries and regions.
- Apple TV + has been honored with 159 nominations to awards and 45 wins or accolades since its launch in 2019. That includes a Primetime Emmy, a Daytime Emmy and a SAG award.
- Apple Books now attracts more than 90 million monthly active users.
- More than 90% of stores in the US and 85% of stores in the UK accept Apple Pay. In Australia, it is 99%.
Some amazing facts look where you look. It is not surprising that Apple has been one of the companies with the greatest projection in 2020 and that it has generated profits above expectations. Even in the midst of a global social, health and economic emergency.
The year 2021 should be better than the one we have recently left. Let's hope that the pandemic will be reduced, faster than little by little. In that way we will all return to normality pre Coronavirus and that normality is what Apple (and other companies) will allow them to generate even more income. Also, when that normality returns, people will start spending a little more and recovering the economy.
