The streaming entertainment service, Disney + has announced that new users already They will not be able to benefit from the promotion of a free month, which until now was being offered. With a monthly price of € 6,99 per month or € 66,99 per year, the service now has around 50 million subscribers.
Unlike Apple TV + that offers a full year of promotional subscription, if you buy any Apple product, Disney + will no longer offer similar promotions, at least for the moment.
Disney + It currently has about fifty million subscribers. Many of them started in the service thanks to the promotion of the free month that was offered and that was also launched at the beginning of the global pandemic (at least in Spain).
From this very moment, anyone who wants to enroll in the service for the first time will no longer be lucky enough to be able to enjoy that month for free. This initiative is launched days before the premiere launch of the movie "Hamilton". It will be released on July 3 and for which Disney paid $ 75 million to get the rights.
We continue to test and evaluate different marketing strategies, offers and promotions to grow Disney Plus. The service was established on an attractive price-to-value proposition that we believe offers a compelling entertainment offering on its own.
Disney + numbers accompany in this decision making. Not only because of the number of subscribers, but because the number of programs it houses is staggering. Nothing to do with Apple TV + programming. But of course, it has always been mentioned that quality is preferred over quantity.
It may be a mistake, Apple's strategy, or not. Only time will tell. But today the service of the American company can't cope to the Disney dream factory.