The musical artist Drake has exclusively released a 23-minute short film to accompany his most recent album, «Views«, Exclusively on Apple Music.
Titled "Please Forgive Me," this short film follows Drake and his girlfriend, Belgian model Fanny Neguesha, in their quest to win a wealthy man's fortune. The soundtrack of the short is composed of songs by the artist such as "One Dance", "Controlla", "9", "Views" and more.
Drake scores another exclusive for Apple Music
As much as some great spheres of the music industry want to curb Apple Music's exclusive release policy, it seems that the Cupertino company, and at least some artists like Drake, are not very willing to give up the benefits that they bring them these kinds of debuts.
The latest exclusive Apple Music has just scored is the release of "Please Forgive Me", a short film starring Drake and his girlfriend (it reminds me of Paco León's films, everything stays in the family 🙄), whose soundtrack, as It couldn't be otherwise, it is composed of the songs from the artist's latest album, "Views". Thus, Any Drake fan who fervently wants to be able to see this 23-minute film and has not yet subscribed to the Apple Music service, must checkout yes or yes, and perhaps end up becoming a loyal subscriber for life.
"Please Forgive Me" will be available to watch on the streaming music service Apple Music "in perpetuity", and is the third video to be released alongside the album "Views", having been preceded by the videos titled "Hotline Bling "Last year, and" Childs Play "earlier this month.
The album Drake's "Views" remained an exclusive on Apple's service for a week complete. It is said that during its first days of exclusivity alone, the album sold a million copies.
Apple strengthens video content for Apple Music
Recently, Apple has begun preparing to bolster video content on its streaming music service Apple Music. One of the decisions taken in this regard was the acquisition of carpool Karaoke. Tpco we can lose sight of the creation of original programs such as "Vital Signs" by Dr. Dre and the hybrid between television series and reality show "Planet of The Apps" where different developers, chosen after casting, will fight to win a great prize which includes publishing your application on the Apple App Store.
Eddy Cue, iTunes boss, recently stated that Apple "is not trying to create original TV shows" with the aim of becoming a competitor to services like Netflix or Amazon Video, but it will help growers in creating projects that are designed with the idea of promoting existing products within the bitten apple ecosystem.
Apple exclusives win detractors
On the other hand, the policy of exclusive releases carried out by the company as a strategy to encourage new users to subscribe to the Apple Music streaming service is being harshly criticized by both major record labels and important critics of the music industry.
Specifically, Lucian Grainge, CEO of Universal Music Group, announced in an email sent to all the executives of the labels that are part of this conglomerate that the company prohibited continuing with exclusive releases of the works of the artists attached to them. This decision implies that artists as popular as Kendrick Lamar, Taylor Swift or The Weeknd among many others, could see how their future exclusivity agreements with Apple Music are discarded, since each of them belongs to different record companies that, in their opinion. time, they are integrated into Universal Music Group.
Meanwhile Apple Music A new exclusive has just been booked, "Please Forgive Me," a short film starring Drake as a complement to his latest work, "Views."