Only a few hours ago, since eight this morning, that the new iPhone 7, iPhone 7 Plus and also the Apple Watch Series 2 and the Apple Watch Series 1 are for sale in Spanish Apple stores. The queues have not been like on other occasions. Perhaps because we already knew that some models would not be available in stock. Or maybe because the news is not enough for many. In any case, just after the pre-sale phase, we already have the first study that reveals what are the preferred tastes of users for the new Apple flagship.
As we will see in greater detail below, the analysis company slice intelligence has published a report revealing that, during the pre-sale phase, users have preferred the iPhone 7 Plus to the iPhone 7, both finished in black (especially matte black) compared to the rest, and the buffer storage capacity of 128GB. Will this trend continue now that the new terminals are for sale officially?
Give me a black iPhone 7 Plus 128GB
slice intelligence has shared new data suggesting that the iPhone 7 Plus has outsold the iPhone 7 in the United States. This it would be the first time that the larger iPhone had proven to be more popular than the 4,7-inch models.them.
As on other occasions, the figures revealed are the result of the analysis of the data provided by the clients who belong to the panel of this well-known research firm.
The data shows that, during the first 48 hours of availability, 55 percent of customers purchased the iPhone 7 Plus, compared to 41 percent of users who once opted for the iPhone 6s Plus, or 35 percent who chose the iPhone 6 Plus. Thus, over time the big screen has become more popular. The 5,5-inch model from this year is a more attractive option without a doubt, because it has two cameraswhile the 4,7-inch model retains a single-lens camera.
55,9 percent of customers who pre-purchased an iPhone 7 or iPhone 7 Plus had previously purchased at least one iPhone between 2014 and today, according to slice intelligence. 34 percent of customers had not bought a smartphone since 2014, while the remaining buyers came from Samsung, LG and Motorola.
Black is the favorite
Meanwhile, given the absence of the Space Gray finish this year, Black has become the new most popular iPhone color, with 46 percent of pre-sales. Jet black or glossy black is also a very popular choice, chosen by 23 percent of customers, although the limited supply of this finish has pushed shipments into November, so many customers are likely to opt for black, gold, rose gold or silver instead.
Next in popularity is the rose gold model, first introduced on the iPhone 6s, with 15 percent. Next, the gold finish at 9 percent and the iPhone 7 and 7 Plus in white / silver (my favorite so far), which nevertheless stays at a modest 8 percent.
And if we talk about storage ...
During the last three iPhone launches, more than 60 percent of pre-orders during the first two days were for the medium storage option, according to slice intelligence. The new iPhone 7 and iPhone 7 Plus follow that trend. 128GB is the most popular at 67 percentfollowed by 256GB with 19 percent, and 32GB with 14 percent.
slice intelligence has tracked e-receipts from 4,2 million online shoppers in the US. This is reportedly the largest panel of its kind so while the numbers may vary slightly from official data, they do that set the trend.
