Known new Apple plans: iTunes could have 4K and HDR content.

Apple TV

Several UK users have found 4k and HDR quality versions of movies and quickly started sharing them on the forum by Macrumors. Error or confirmation by Apple, it is an issue that we will see in the coming days, but it is clear that Apple has to update its catalog to 4K quality, since many of its teams support it and the competition, led by Netflix, broadcasts content in this format for a long time. If so, this action would lead to the presentation of a new Apple TV 4K, an aspect that is highly demanded by many users. 

Specifically, in the images we see the purchase of the film Passengers. Other users confirmed it, but this time with the movie fantastic animals and where to find it. However, if the user tries to download the file, it is the file in Full HD (1080) quality.

Last week we saw how the Apple TV was in zero growth, when its competitors: Amazon, Roku or Google Chromecast, maintained a growing trend in the sale of their equipment. In fact, Netflix supports 4K content on all supported devices. The video console Xbox One S is able to read discs Bluray 4k.

Apple will move tab sooner rather than later, but it must be done with a new team, because The current Apple TV is not compatible with this 4k technology due to Hardware conditions. But Apple usually surprises us and this time it would be the first platform to offer content in 4K, but also in high dynamic range (HDR). This is the same contrast that certain cameras offer when taking pictures or images, including the iPhone. It is true that the vast majority of 4k televisions on the market incorporate this technology, but Apple for its part wants any user to enjoy this image quality, if they are not using a screen with HDR, such as a Mac, iPad, etc.

We will see in the coming months the news that the company has prepared for us in this regard.


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