It seems that Microsoft is willing to fight hard to improve the sales of its Microsoft Store and in general of its products since it has signed up to the strategy of the "renew" plans that other companies have already used such as Samsung or Apple itself, where by bringing your old equipment they give you a discount on the purchase of a new one.
It should also be clarified that it is not offered in all purchases through the Store, but the discount will only apply to teams With Windows 10 priced at $ 599 or more, this offering includes older Windows All-in-Ones, laptops, as well as MacBooks and iMacs that are up to six years old.
As we can see from the image that heads the article, Microsoft offers $ 300 for your MacBook or iMac compared to $ 200 for other teams, those extra $ 100 is clearly a strategy to incentivize Mac users as much as possible to start or return to Windows.
Even if we go back to last year, Microsoft was willing to pay up to $ 650 in credit to buy more products in the Microsoft Store if you decided to change your MacBook Air For the purchase of a Surface Pro 3, there was even a $ 200 gift card for exchanging your iPad for a Surface Pro or Surface RT.
As we can see, the campaigns have been quite aggressive and those of Redmond want to take advantage of all the opportunities to encourage potential customers to leave their platform and try Windows 10.
For now this offer will be valid only until October 20 in the stores of Brazil, Canada, France, Germany, India, Taiwan, UK, and the US. Unfortunately, this offer has not been launched in Spain, but really unless you don't feel comfortable in OS X, don't give it much importance either since even with its strengths, for me at least, OS X is still superior in aspects what I need.