Sonos announces its alliance with Apple

Sonos

The network of networks is already on fire and it is that after yesterday those of Cupertino announced their next Keynote for March 21, all the movements of the company are analyzed in detail. In this case, we are here to talk to you about the alliance that Sonos itself has finally announced. 

Just a month ago, it was leaked into the media that Sonos-brand speakers became compatible with Apple's streaming service, Apple Music. Nevertheless At no time would we have expected the final outcome and that is that the CEO of Sonos has announced that they have teamed up with Apple.

It is one thing for your products to support Apple's streaming service and quite another for you to be part of a part of Apple. This is what appears to be Sonos has announced. Its CEO, John MacFarlane, has stated that finally they have been able to ally with Apple, which will make their products improve and also their coffers begin to fill once and for all.

It would be an investment in the future, says the CEO of Sonos, and in this way it will be able to reach both Apple users and those of Sonos a voice assistant adapted to the world of music very similar to our beloved Siri. However, everything has not been a bed of roses in this alliance and is that MacFarlane has apologized to those people who had to cease to be part of Sonos when this alliance occurred. 

Regarding the issue of the dismissal of certain workers or positions, no further data has emerged but something suggests that within both companies strategic movements will begin to occur in terms of workers and senior positions. Now what is put before him is a range of possibilities to be exploited by launching and redesigning both Sonos and Apple products and services. 

We'll see if the next Apple Keynote on March 21 talks about this alliance by Tim Cook or not.


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