Inkulumo ethi "One More Thing" ibilokhu ihlotshaniswa ne-Apple, ibinzana ayehlala elisho lapho wayenokuthile okukhethekile phakathi kwezandla ukwethula ezenzakalweni ezenzeka unyaka wonke. Kodwa-ke, kubonakala sengathi ngokwejaji laseLondon, i-Apple ayikwazi ukuvimbela umenzi wamawashi uSwatch ekuyibhaliseni.
Konke kubuyele ku-2015, lapho USwatch urekhode umusho wasenganekwaneni. Ngokusho kwejaji, u-Iain Purvis, ukusesha kungenzeka kube yimizamo yenkampani yokucasula i-Apple, kepha lokho akusho ukuthi bekungekho emthethweni. UPurvis uvumelane nencazelo kaSwatch, lapho athi le nkulumo yaqanjwa umseshi wethelevishini uColombo.
Ubalule nokuthi inkantolo phambilini wayenephutha bethi "izinhloso zikaSwatch seqe umugqa phakathi kokusetshenziswa okufanelekile nokungafanele komkhiqizo." Njengoba singafunda ku- Bloomberg:
I-One More Thing ithe uSteve Jobs ekugcineni kwezethulo eziningi ze-Apple Inc. ukumemezela umkhiqizo omusha omangazayo. Kepha i-Apple ayikwazi ukunamathela kumbhalo wayo womsunguli, ijaji laseLondon elicheme noSwatch Group AG waseSwitzerland likhiphe isinqumo ngoMsombuluko empikiswaneni yophawu lokuhweba oludonse isikhathi eside.
Ngenkathi kumenyezelwa ukuthi iSwatch ihlose ukubhalisa i-One More Thing, u-Apple wathi izinhloso zikaSwatch parody inkampani futhi ngaphandle kokuba yindlela yokukholwa okubi engxenyeni yenkampani yaseSwitzerland.
Ngo 2017, U-Apple wamangalela iSwatch ngokusebenzisa isiqubulo esithi Thika Okuhlukile emkhankasweni omusha wesikhangiso wokukhangisa iwashi le-quartz nge-chip ye-NFC yokwenza izinkokhelo, isiqubulo asibhalise ngemuva nje kwe-One More Thing.