Apple has just released a new video from its collection «Behind the Mac«. It is very current, as it shows James Blake working from home, and not from a music studio. Like many millions of people who have been or are working from our homes due to the happy COVID-19 pandemic.
The message of the video seems pretty clear: quite an electronic music celebrity like James Blake you can work on your creations from home thanks to your MacBook Pro. Good advertisement, no doubt.
Apple has published a new video of the collection "Behind the Mac" where it usually shows great creatives working on their Macs. A couple of months ago he taught us how "Oak" Felder he worked in his studio editing new songs on his Macs.
Today's instead shows us James Blake working on Logic Pro X with your MacBook Pro from home. The fact that he is at home and not in a study is a clear message from the company to all those people who work from home due to confinement due to the coronavirus.
El message Apple is clear: "we must never stop doing", and that is precisely what the video shows. There is no reference to lockdown, but the fact that Blake is working at home says it all.
The entire video is less than 40 seconds long, but it still manages to get its point across in typical Apple fashion. Briefly shows what can be done with a MacBook Pro, Logic Pro X, and some talent.
Apple's promotional video belongs to the "Behind the Mac" short collection. His last publication already we comment in the month of March of this year, celebrating the International Women's Day.