Apple is determined that its streaming digital entertainment service, Apple TV +, will compete with other existing services such as Netflix or HBO. For quality it will not be and for desire either. The new movement of the company sets the terms of what the company wants for this service. A boost of creativity and above all a good push to the original content of the platform. A WarnerMedia executive will join Apple TV +.
Según un new report from The Information, Apple has hired Jessie Henderson from WarnerMedia as the company seeks to expand its investment in original film production. This new signing will join the Apple Original Films division as Apple seeks to expand the number of films it produces. The report says Apple is raising its production target for TV + movies, increasing from the original expectation of 10 to 12 per year.
At WarnerMedia, Henderson oversaw feature films for HBO Max in her role as executive vice president. The information says that now is working closely with Apple's head of feature development, Matt Dentler. We do not know if it will already leave its mark on any of the titles we have in our portfolio, such as, Killers of the Flower Moon, directed by Martin Scorsese, and emancipation, starring Will Smith, which are currently in production. But surely in the following ones, yes.
Currently, the Apple TV + library includes 17 movies. A number that almost coincides with the time the service has been active, 16 months. So it can be said that it has reached about the rate of one per month to date. Now, this new report ensures that the American company wants to increase this figure. You don't want to be far behind of its most direct rivals.
For this reason, this year we have seen how the company has reached significant agreements with Imagine Entertainment and Skydance Animation to further strengthen its film portfolio.